Introduction

The core spirit of our corporate culture is the sense of social responsibility, which has been the pushing power and basic conclusion of Transfar's experience. Transfar defines social responsibility as the core value of the country's traditional heritage and Transfar's philosophy. Transfar emphasizes lifetime aims, both personal and corporate; emphasizes consensus of individual, corporate and society and emphasizes corporate being responsible for clients, all staff being responsible for jobs, higher-up being responsible for underling, and individual being responsible for him and family.

The spirit of never stop at what's been achieved has been the powerful motility for us in the past days and will always be in the coming days. Transfar defines this spirit as a non-stop pursuit of development, better future cause and temporary disregard of one's own enjoyment from after-hours life.

Transfar promotes corporate healthcare, which emphasizes sharing mutual development with the society. Transfar follows a management philosophy of focusing on human. Both ability and moral integrity are Transfar's concern in human resource management.

Transfar is managing to make itself a learning organization. A 3-Brain Program was implemented. It is to educate personnel's brains, to draw support from outsiders' brains, and to expand own brains by cooperation with other organizations. A 7-Attraction Program was implemented to reach a better coherence among Transfar people. That is, the attraction of common philosophy, the attraction of corporate image, the attraction of working atmosphere, the attraction of opportunities, the attractions of rewards, the attraction of welfare, the attraction of outlook.

Personality, moral character, mentality and willpower are what Transfar cares for most dealing with management team. Transfar encourages personality with responsibility and honesty, moral character with virtues, mentality with knowledge and experience, willpower with determination, ambition and perseverance.

Transfar puts 10 guidelines for management team.
1) Be modest and don't feel ashamed to consult junior people,
2) Be innovative and don't keep at old doctrine,
3) Be responsible and don't be selfish,
4) Be coherent and don't escape from job,
5) Be independent and don't lie on others,
6) Be ambitious and don't loose enthusiasm,
7) Be reverent and don't make your superior neglectable,
8) Be steady and don't take your obligations for granted,
9) Be brave and let people look down upon you,
10) Be like a coach and don't fool your people.

Transfar people in their work are following the way marked by Idea, target, plan, method, environment, efficiency and effect. They are working with customers as main concern whilst pushing quality to the peak and lowering cost to best level. They are working for a sustainable gigantic enterprise.